Today, travelers want choice, price transparency and personalization. At the same time, companies want a better valuation of travel expenses. Business travel agencies need to adapt to this ever-changing environment and offer a service that helps their customers and travelers make the most of business travel. Business travel agencies must help businesses by taking into account two priorities: the needs of the companies themselves and those of the business traveler. T3 reproduces the report of Amadeus here.
To be successful, business travel agencies must have a strong technology network, be at the forefront of innovation, understand the changing needs of their customers and act quickly to meet them.
We spoke with several industry leaders to identify technology trends that they believe will have a significant impact on the industry.
Customize business trips
Just like personal trips, business travelers want personalized trips as part of their overall package. Business travel agencies need to give travelers access to information and tools that help them make efficient, stress-free travel from booking and beyond. As content is aggregated, business travel agencies will be able to offer more choices to each traveler’s profile and allow businesses to control what the traveler sees. This will create a bespoke experience from booking, to travel, and managing costs for the company.
Transparency at each point of contact
The travel industry will begin to adopt a “blockchain principle”, showing each transaction in a business trip (for example, a buyer, a fleet operator, a vehicle, a driver, a driver, a place, itineraries , comments, prices, etc.). This means that business travel agencies will have an idea of the complete journey of business travelers – these data will be essential to create a tailored experience. It also means that companies will have a record of each trip and will be able to use this data for reporting, forecasting and trending.
Michael Chase-Smith, executive director at Orbit World Travel, commented: “Some of the booking platforms we use through the global distribution system and traditional online booking tools will change over time, this is starting to happen now. I’m not sure how it will be in five years, but I know there will be a travel environment with more booking channels open. The trick will be to manage access to these new booking channels and change workflow processes so that travelers buy, book and play in a streamlined and streamlined way. “
Millennials capitalize on b-leisure travel
Expedia Group Media Solutions predicts that 60% of business travel will turn into “b-leisure” travel (business travel with leisure) and that the millennial generation will represent a growing share of the workforce, a great deal part of the expenditure on b-leisure travels will thus be realized. demographic. Agencies that make b-leisure a possibility for this generation will exploit this pool of potential profits by understanding and taking into account their needs. To remain competitive, business travel agencies must work with businesses to create business trips that meet travelers’ expectations, for example. flexibility on dates and travel preferences.
Mobile technology is important in all types of travel agencies, but even more so in business travel. With busy and tight schedules, travelers want to be able to communicate problems and manage their travel plans at their fingertips. This requires that the mobile platform of business travel agencies be fully optimized and connected. Mobile makes it easy to personalize via mobile apps, collect and use data, and send targeted information.
Jitender Arora, co-founder of MindYourFleet, added, “Technology is the only drug that will keep business travel agencies from going away. Technology brings both cost efficiency (discovery and exploitation costs) and opportunities to increase revenue. Business travel agencies must promote the culture of innovation and accept technology ahead of their competitor. “
Largest aggregation in the industry
As travel content becomes aggregated and centralized, business travel agencies will be able to access content more efficiently, without changing platforms. This capacity will increase further with NDC as it will give business travel agencies access to the individual’s profile (including their needs and preferences) and allow them to control what the traveler sees, thereby creating an experience on measure, from one inspiration to another.
Renaud Nicolle, APAC Business Travel Vice President, Travel Channels at Amadeus, said, “Business travel agencies have yet to make their way through mountains of fragmented content across multiple platforms. . However, as Amadeus evolves from a global distribution system to a live travel space, we will be able to offer a platform of choice offering a huge amount of content for distributors and travel suppliers. This will transform the way business travel agencies operate and allow comparisons and bookings to be done in a consistent and transparent manner. “